Revolution in small molecule API production:.

In this space, she says, it is only the architects who become more fully what they’ve always been and always set out to be..In this new world, she says, the architects will “truly become empowered architects, when you actually put real things in their hands…”.

Johnston, an architect himself, is keen to reclaim the role.He feels these new tools will help architects improve designs, outcomes and generally “achieve better things for clients.”.In other words, it’s the combination of productisation and technology that becomes the truly enabling factor..

Currently, Marks says, “we're letting people design with things that aren't real, and we're letting them make them less real by stretching them, or only looking at geometric shapes.You actually need discrete data, you need the connection with the maker as the architect.

In order to set the right parameters you need generative design, you need multi-dimensional CAD like Revit, you need those things in order to make the right decisions.”.

So, what advice does Amy Marks have for moving the industry forward?.to securing a positive cashflow.

over the longer term.This makes sense as over.

investing in larger scale, when the potential returns are low.would be hugely detrimental.. May be the middle ground is more representative of the real situation.