Although they used some very advanced modelling techniques, this was done only to support and inform a big conversation.

As we began to evaluate the facility, we began to ask different types of questions.This led to some interesting realisations.

One of the primary products to be manufactured in the factory was bottled water.The team discovered two important things: the first was that the energy costs to manufacture the product would be high; the second was that the sale price for bottled water in Africa is low.This meant that, ultimately, the product itself was prohibitively unprofitable, and the entire venture ended up being deemed a nonviable investment.

The company decided not to build the factory at all..In other words, in this particular case, not building was deemed the most valuable thing.

Design to Value thinking requires a change to the way we approach projects.

‘Can we do this?’ must become, ‘should we do this?’.To create Chips, we break your assets, and the processes within them, down into the smallest, meaningful sets of interacting or interdependent components.

Chips are created at all levels, from.Simplest level e.g.

single components that can be optimised for material efficiency.An Assembly e.g.